Marketing & Communications Professional.

Me.

Born + raised in Auckland.

Studied Marketing Management at the University of Otago.

Working remotely from Marlborough.

I’m passionate about producing quality content and comprehensive marketing strategies.

I pride myself on being naturally personable with diligence and excellent communication and project management skills.

My best traits are my diligence, adaptability, initiative, project management skills and creative thinking.

My worst traits are being too critical of myself and overcommitting myself to work because I’m bad at saying “no” when I know something should be done!

My Work.

My Skill Set.

Kicking off my career at a Digital Marketing agency gave me the fantastic opportunity to develop and specialise in a wide range of skills for a variety of clients and industries.

I’ve since been lucky enough to work in the public sector for Health New Zealand - Te Whatu Ora. Originally side-stepping into the Digital Communications role for the Nelson Marlborough District allowed me to further diversify my skillset. I was then offered an opportunity to continue working for the organisation whilst returning to my marketing roots, with a Digital Marketing role in the Recruitment Strategty and Attraction team.

Some of the skills I’ve developed over the years include:

Skills:
- Digital advertisements: CPC, display, social media, search, video ads;
- Native + Search Engine Marketing (SEM);
- Content marketing;
- lead generation + management;
- email (EDM) marketing + automation;
- ongoing analysis, reporting, and optimisation of strategies and tactics.
Expertise:
- Meta Ads & Business Suite,
- Google Ads,
- international job board listings,
- email marketing - Campaign Monitor, CM Commerce & MailChimp
- SEMrush, Yoast SEO.
Experience:
- Development, execution, and management of numerous digital marketing long-term strategies and specific campaigns with a variety of goals including product sales, lead generation, conversions, and traffic.
- Oversight, collaboration, and optimisation of monthly international recruitment campaigns.
Skills:
- Brand positioning + voice (tone, character, purpose + language);
- audience + customer identification;
- market research;
- visual identity;
- public relations;
- photo & video shoot briefs.
Expertise:
- creating, developing, and implementing branding strategies including visual identity and persona guidelines
Experience:
- Developing visual identities for brands, optimisation of existing brands' presence, positioning, and visual identity;
- liaison with external photo/videographers.
Skills:
- Social media strategy development, execution + management;
- establishing brand positioning;
- growing social media audiences;
- increasing engagement and community management.
Expertise:
- Facebook, Instagram,
- LinkedIn,
- Twitter,
- Pinterest,
- Sprout Social + Sprinklr.
Experience:
- Management of social media accounts, strategy, and advertising for numerous brands across a variety of industries including:
  - Health New Zealand - Nelson Marlborough,
  - David Reid Homes,
  - Saint Clair Family Estate Wines,
  - WK Advisors & Accountants
  - + more.
Skills:
- Graphic design for a variety of digital channels and print advertising.
- Copywriting for job board advertisements, webpages, blogs, EDM, social media, press releases + more.
Expertise:
- Adobe Photoshop, Illustrator, InDesign and Premier Pro (basic) + Canva
Experience:
- Development and production of digital and print designs and copywriting for a diverse variety of dimensions, placements, and goals.
Skills:
- Website design, development, and ongoing management;
- SEO setup, development + ongoing strategy;
- eCommerce + stock management;
- Google Analytics (conversion optimisation, funnel, and ROI analysis);
- basic HTML + CSS and UX development knowledge.
Expertise:
- Shopify,
- Silverstripe,
- Squarespace,
- WordPress,
- Umbraco,
- Unbounce,
- Google Analytics,
- Google Tag Manager (basic).
Experience:
- Project management and development of several website build and rebuilds, ongoing development, maintenance, and optimisation of existing sites.
Skills:
- Internal communications: intranet design, development, and management; webinar production; email campaigns; promotion for staff L&OD and positive employer branding.
- External communications: execution of health promotion/prevention + building positive employer brand campaigns for social media & website; stakeholder engagement.
Expertise:
- SharePoint Online,
- all Microsoft 365 applications
- Springboard ATS.
Experience:
- Internal and external communications for a 3000+ workforce organisation.